3 Ways To Geotarget Your Poker Site
June 7, 2008 | General Affiliating
In my article on how to geotarget your site, I went over the basics of the importance of geotargeting, and how to get it set up on your site. But knowing why you should geotarget and how to set it up is not merely enough, because what exactly can you do with it? There’s no point in having all the tools if you have no idea how to use them correctly.
The main thing you have to ask yourself when implementing geotargeting is; what would people from different countries want to see when they visit my site? It’s not always easy to stir up great ideas about what you could deliver to people from differing countries, so here are 3 solid techniques to help you to make full use of the possibilities of geotargeting.
1) Only advertise banners to rooms visitors can play at
This is probably the most common use of geotargeting on poker websites, and it is a very effective way to make full use of your advertising spots.
There is no use in displaying a Titan Poker banner to US customers, as it is not possible for them to sign up and play there, and so a perfectly good banner spot is going to go to waste. However, if you geotarget that spot so that US visitors see a PokerStars banner and non-US visitors see the Titan banner, you are offering a viable option for all the visitors that see the banner.
Imagine if your site gets 50% US traffic, and 50% non-US traffic. In addition, a banner at the top of your site gets about 5 conversions a month, yet it only displays a room that is not available to non-US citizens. By simply showing a US room to your US visitors, you are maximizing the potential of that banner space, and should in theory be doubling the number of RMPs you get through that space alone.
2) Show a currency that is familiar to the visitor
If you have a random image of a pile of cash on one of your main converting pages, how about geotargeting that image so that you show a pile of cash in each visitor’s home currency? For example, if your visitor is from the UK, show them coins or notes in GBP. If they’re from a European country, show them money in EUR.
It may seem like a small detail, but seeing a familiar currency is going to make your visitors feel far more comfortable about signing up to online poker, as just showing dollars all the time can make online poker seem like a distant thing that “only Americans” would do. In addition, money in your own currency is far more eye catching than money in another country’s currency, so it will go a long way in turning heads and keeping visitors interested in your page and what you have to say.
A lot of the time with poker players, gaining trust is key to acquiring those extra RMPs that would normally be too apprehensive to sign up and play. As I have said, it may be a small detail, but it is a collection of these small details that help to push you further ahead of the competition in the long run.
3) Use banners in different languages
Juts as a familiar currency is going to spark more interest, a familiar language is going to do just the same, if not more to catch their attention. Whereas a standard banner may normally be overlooked, a banner in a visitor’s home language will be far more likely to make them read on to find out more, and so you will have just upped your chances to get an RMP that would have otherwise moved on elsewhere.
As a tip, it is a good idea to link each targeted banner to the respective language on the poker room’s landing page, otherwise the visitor may well quickly lose interest in the room. It will then be obvious that the banner was just a quick-fix to get their attention, rather than a genuine option for them to play at a room in a more familiar language. All it takes is a little effort on your part, and then that banner spot can go on converting visitors for months and years to come.
It may again only help with a handful of conversions, but it is these small edges that build up over time, and can work wonders in conjunction with other fine details when it comes to converting visitors. In this age of poker affiliating, you really need to try and squeeze out as many conversions from each area of your site to maximize your earnings from month to month.
Overview
These 3 tips are the main ones that come to mind when I think about geotargeting poker websites. However, this really is just the tip of the iceberg, and there are numerous ways in which you can customize your site to make your visitor’s experience that little bit more enjoyable.
The more comfortable you can make your visitors, the more likely it is that you are going to be able to gain their trust and turn them into a RMP. Just think outside the box, and see how many ideas you can come up with to tailor your site to each visitor’s geographical position.
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