How To Choose A Good Poker Affiliate Program
March 25, 2008 | General Affiliating
I’m sure that when many of you look to choose a poker affiliate program to promote, your eyes quickly move to the room offering the highest CPA and MGR deals. Whilst it does make sense to choose a high paying program (because higher commission equals more money right?), it is by no means the only factor that you should base your choice around.
There are a number of other incredibly important affiliate program factors to think about, including:
- Conversion rates
- Reliability
- Support
Conversion rates - A room can offer you the highest CPA or MGR deal in the world, but it’s not going to be any use if the room can’t turn the people you send to the room into real money players.
Reliability – You want to make sure a room that is trustworthy. You will be losing out on a lot of money if an affiliate program isn’t tracking every player you send, even if they are offering you $200+ per player. On NewPokerAffiliate I only review rooms that I fully trust to track every player I send.
Support – A good support team is vital. It’s great to know that there is someone on the affiliate program that is happy to work with you to make your site a success. A good support team will help you set up tournaments and private promotions to help you bring in those real money players from month to month. There’s nothing worse than having a support team that ignores your emails.
When you choose a poker room to promote, you want to make sure that they incorporate all of the key factors above, which can be found in our poker affiliate program reviews. However, be sure to not let high commission rates mask over areas that are lacking in the affiliate program. You may be setting yourself up for bigger problems down the line.
Have you ever played on any racing or fighting games? Remember how the best fighters or cars were usually the ones with great all-round ability, and not just specialised in one field? Same thing applies to choosing your affiliate program; go for the great all-rounder, and not the one that’s going to let you down later on down the road.
(Okay, enough with that analogy)
Play at the poker room itself
One of the best ways to choose a good affiliate program is to actually play at the poker room itself before signing up. If you play at the tables for the while and like what you see, then there is a good chance that people you send to the room will feel the same way. Remember that people you send to the room are just like you, so send them somewhere that they will like.
Ask yourself the following questions about the room whilst playing…
Do I like the graphics?
Does the software run smoothly?
Is the actual gameplay any good?
Are the tables enjoyable to play at?
Is there good customer support?
Do I feel comfortable enough to make a deposit?
If you can give the room a good score across the board, then it’s likely to be a room that is well worth promoting. Give the other affiliate program vitals a check over (commission, support etc.) to make sure everything looks good, and you will have found yourself a great poker affiliate program to promote. So start sending them some players.
Summary
There are a lot of great poker affiliate programs out there, but there are also a few that aren’t so great. On NewPokerAffiliate I have given my honest opinions on the affiliate programs on this site, and I’ve only reviewed the ones that are worth taking a look at.
If you simply choose the affiliate programs that I have rated the highest, then you definitely won’t be going too far wrong. However, it’s always nice to form your own opinions, and give the affiliate programs and rooms a try out before you commit to fully promoting a certain affiliate program.

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