Players Have 60 Days To Deposit At Full Tilt
February 22, 2008 | News
As of April 1st, the Full Tilt affiliate program intends to enforce a rule that will stop any play money player being credited to an affiliates account if they make a deposit after 60 days. This means if you send a player to Full Tilt, and that player takes over 60 days to make their first deposit, the player will not be credited to your account and you will lose out on your CPA or MGR.
This decision has caused uproar amongst poker affiliates, and many have already decided to take action against Full Tilt by removing banners for FT off their sites and no longer listing reviews of the FT room. The new rules mean that many affiliates will be taking a hit when it comes to the amount they will be earning every month, as around 25% of all signed up players will end up depositing after 60 days. Some players even start playing 2 or 3 years after signing up for an account at FT.
As a new affiliate, you may feel that not being credited for players depositing after 60 days isn’t that much of a big deal, but 25% or more of your earnings can be a significant amount of money.
This new rule has caused a lot of frustration for affiliates who have already been promoting FT on MGR, as the FT program charges some of the highest fees to affiliates than most programs. The MGR rate for affiliates at FT is 20%, which is quite low compared to the industry standard of around 25%-30%, and so with the fees on top this actual figure can become reduced significantly. It could be estimated that the actual MGR rate that an affiliate will receive from FT will be less than 10%, which is an incredibly low amount in the affiliating industry.
The reason why affiliates stuck with FT even after the low MGR rate was because of the player value at the room. Players would sign up at Full Tilt and play for long periods of time, and thus bring in a nice amount of revenue, which means that over time players will make a decent amount for the affiliates and make up for the low MGR rate. However, the new rule will result in a significant drop in income from the poker room, and so affiliates are no longer willing to put up with the cut in the amount they will be earning.
The Full Tilt affiliate department has not responded quickly to any complaints from affiliates, and any affiliates that have received a response are presented with a reply along the lines of “Sorry, but there is nothing that we can do.” Therefore at the end of the day, the new rule seems to suggest that Full Tilt no longer feel that affiliates are an asset to the room, and so they are trying to cut corners and squeeze out as much profit for themselves as possible.
Although Full Tilt is a very popular poker room, the new rule means that it will be far less profitable than it once was to promote the room and send players their way. Therefore it is advised that you think carefully before signing up as an affiliate at FT, simply because you may find it more profitable to affiliate for other rooms.
Other great alternatives to the FT program are PokerStars and Bodog, both of which run solid affiliate programs, and are open to US players.
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